Help us make Sam Means proud

Last winter, when Yeah Yeah Creative was transitioning from a mere twinkle in our eyes to an actual creative firm, our good friend and collaborator, Mark Locke, turned us on to a tune we really liked. It’s a catchy ditty, and it has the words “Yeah Yeah” in the song over and over again. Instant YYC classic.

Being the indie music gomer that I am, I thought, “I don’t know who this Sam Means guy is, but I’m going to shoot him an email. Maybe he’ll let us use the song for a YYC promo.”

I dug up an email address and fired it his way. I was pretty surprised when, a couple of days later, we got an email back. This Sam guy had said we could use it, no strings attached.

Then Tyler told me Sam Means had been one the two main dudes from The Format, and that “Yeah Yeah” was in several commercials. Sam has probably made quite a bit of money licensing that song, and here he is, giving us permission to use it for free.

What a swell guy. He sure creates catchy tunes.

Hang tight. We’re almost to the part where we need your help.

So here we are, nearly a year later, and we still haven’t had time to create that promo. We want to produce an atypical demo reel. We’ve watched plenty of demo reels, and no matter how great the content is, they always lose our attention. I think it has something to do with story: Great videos tell a story. No matter how compact or camouflaged, there’s a narrative and pacing that makes you want to keep watching to the end.

Most demo reels have no arc, no pacing. They’re like Transformers 3. We’re going to throw a ton of cool shots on the screen. Hold onto your butts and enjoy the ride.

Ugh. We want to treat Sam’s song well. We’ve got a few ideas brewing, but none of them have excited into action over the last 9 months. So we need you. Start throwing ideas against our various walls: Facebook, Twitter, our website form, or at ideas(at)yeahyeahcreative.com.

Give us your helicopter shots. Give us your dancing gorillas. Send us your underwater flash mobs. If you think it fits the song and fits us, we’re going to love it. 

We’re serious.

You never know what’s going to jar that fantastic idea loose, so let ‘em fly. Don’t hold back. We might even use it.

Let’s make Sam Means proud. He seems like a swell guy.